Your blog’s design can be the distinguishing factor that
separates you from the vast sea of other weblogs out there. First impressions
count and making sure that you have all the elements of a great blog design can
ensure that readers will enjoy the content that you present.
1. Good readability
One of the most important elements of a blog design is readability. Make sure that the background and foreground
colors that you choose have sufficient contrast to make your text easy to read
(look into some tools to test your
design’s colors). Provide sufficient line-spacing for paragraphs to
make longer blocks of text easier to read. Take a peek at the Viget Inspire‘s
content layout, they’ve made it so that their text content is pleasant to read.
Though readers can easily change their font size settings via
the web browser, make sure that the font size of your text – especially for
paragraph elements – is sufficiently large (between 12-14px for web-safe fonts
is a good and comfortable size).
2. A strong focus on the
content
Ensuring that readers do not get distracted by the site design
and focusing on your posts’ content can make the decision of subscribing to
your blog and coming back to read more of your content an uncomplicated choice.
Some great advice to boost your blog content can include making sure that your
header section isn’t too tall so that readers with smaller screen sizes can
easily see the post title without having to scroll down. Another way to center
the blog design onto the content is by making sure that there are no
distracting items in the background. The content is the meat of a weblog – make
sure that you give its design the attention it deserves.
3. High findability
Designing a weblog in such a way that it’s easy to find other
content/posts is a sure sign of a solid weblog design. A lot of this has to do
with a strong navigation design that entices users to click on other sections
of the site. Using tiered/hierarchical navigation schemes can help users
quickly find what they’re looking for; for this, you can employ JavaScript-based navigation
menus to help you effortlessly
build a multi-level navigation menu design.
Utilizing the sidebar (auxiliary/secondary content) of your web
pages to display recent posts and popular posts can lead to more page views:
present what you’ve got to the reader, make related content easily accessible
to them as they read your posts. The figure below shows you an effectual way of
displaying other site content (onWebdesigner depot‘s side bar).
Having a search feature integrated into your blog application is
always a good thing: if you’re looking for a free search widget – explore the Google AJAX Search API.
Remember that the more interesting content you display to the
reader, the higher the likelihood that he or she will consider subscribing to
your RSS feed.
4. A great comment
section design
The comments section is where all the action happens. It is in
this section that readers get the opportunity to give you feedback on the topic
you’ve written about and to share their own knowledge and opinions on the
subject. Having detailed debates and conversations about your posts can invite
people to share their views and in turn really get the website going. Having a
good comment section design tells your readers that you care about what they
have to say and have given them a great place to share them in.
To supercharge your comment section and to encourage discussion,
check out an application called IntenseDebate that opens up features to help you design an engaging comment
section.
5. Tight integration
with social networking/media sites
Make it trouble-free for your readers to share your content
within their networks. Many people like sharing the content that they have been
reading on places like Twitter, Digg, and Facebook. For easy social media
integration and sharing of content, consider using an application called ShareThis!.
6. A memorable header
When a person visits your blog, one of the first things that
they will be guaranteed to notice is the design you have at the top of the web
page. This is your chance to create a memorable first impression as well as to
imprint your brand into their memory. To get creatively inspired on your next
blog header design, check out this showcase on beautiful header designs and learn about the five types of effective headers.
7. The use of effective
visuals in the content
The failing of many blogs is that images within the posts aren’t
design well. Consider using figure captions to make images more attractive and
to make them more meaningful to readers (you can use the ImageCaption MooTools plugin for a JavaScript-based
solution).
Additionally, when your topic is such that you require the
sharing of numerical data, try to make them more interesting by using effective
data visualization techniques such as graphs and charts;
this not only renders otherwise boring information into more attractive
visuals, but it can also help readers more readily comprehend the data you are
discussing.
A medley of distorted images, watermarked images, and images
with a variety of alignments and sizes can result in a look that give users the
impression that little care is taken into content creation.
8. A semantic HTML
structure
Having a nice design for your blog is all fine and good – but
you should also make sure that your HTML markup is designed and written properly
and keeps semantics in mind. This not only makes it easier for you to maintain
your blog, but also promotes better search engine results, which in turn can
lead to more exposure to your web property.
9. Logically and
coherently organized content
If your blog is a big operation and you post about a variety of
content in a wide range of categories, your navigation should be up to scratch
so that users can find their subjects of interest. Organization is the key to
success and investing the appropriate amount of time in planning and designing
your site’s navigation will pay dividends when users try to seek for more stuff
on your site.
10. A good headline/post
title design
When reading a weblog, it is always the headlines that draw the
readers into a post. It isn’t only how the headline is worded that is important
to entice the reader in, but also how it looks and grabs their attention that
can lead them to read the rest of the content. Use distinguished font styles
that are bold and large so that readers don’t miss your post titles.
Consider providing meta information such as the author’s name,
the date of publication, and sharing features near your post titles to give
greater context to what they’re about to read.
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